The Health Initiative (THI) is an innovative not for profit organization focused on catalyzing a new, nationwide conversation about investments in health. Approximately 18 percent of the US gross domestic product is spent on healthcare. Shifting the country’s discourse and how resources are deployed to achieve health will require major cultural, policy, and financial shifts from a focus on health care to the drivers of health: safe homes, healthy food, and better wages. Change will require that these new investments in health are a shared value transcending politics, race, socio-economic status, and geography across constituents that includes voters, candidates, policymakers, and healthcare leaders. THI is driving this change via a rigorous campaign that includes six levers: 1) institutional leadership; 2) grassroots mobilization; 3) electoral engagement; 4) language and messaging; 5) policy and data; and 6) support tools.